After emerging triumphant in an international design competition, David Chipperfield Architects have received the commission for the Rolex USA headquarters in New York. It will be located on the corner of 5th Avenue and 53rd Street and will replace an existing building that has been occupied by Rolex since the 1970s.
At 25 stories and 165,000 square feert, the new structure will hold new office areas, a new Rolex store at the ground level. According to a recent press release, the building will provide brand experiences across a wide range of the company;s interest and become an important symbol of Rolex's legacy of excellence, quality, and precision.
"We are proud to have been selected to design the Rolex USA headquarters building. Our team is committed to creating an exemplary building befitting the heritage and culture of the Rolex brand, as well as its prominent 5th Avenue location.," expressed David Chipperfield about the new project.
5 Comments
Really? Looks like a scaled up copy of the Sanaa museum at the Bowery. Hard fail.
Really? Looks like a scaled up version of my apartment during a move. Hard fail.
looks kinda like one of my undergrad projects
A monument to luxury consumption.
Why does anyone care?
I love it when David Chipperfield saws the lady in half. How does he do that?
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