Showcased during the Mextrópoli International Festival of Architecture, one of the largest festivals in Latin America with over 50,000 people in attendance, I-CONO dazzles the streets of Mexico City. Aimed at creating and sparking discussion around architecture and the city architects, students, locals, and tourists from all over come to the event. The 2018 project winners, Bianchimajer and Anna Merci, were chosen to headline the festival's Mextrópoli Pavilion structure with I-CONO. Made of 2500 plastic bottles and standing a little over 21 feet high, the project reflects on the public's interaction with architecture and the city. The public piece creates an immersive sensorial display, allowing visitors to be transformed through sound, light, shadow, and color all while standing in one of Mexico City's most famous plazas. The pavilion strives to spark thoughts and discussions of how the architecture of Mexico City can be understood and juxtaposed with a temporary public installation. 

Its construction method comprises 25 concentric circles varying in diameter as layers increase in height. A traditional laying technique inspired the layering process used during its construction. Rather simplistic in shape, the pavilion's design attracts attention due to its size, materiality, and placement within the city plaza. Locals and visitors can spot the "out of place" structure as it stands next to iconic colonial architecture. Designers of the piece were motivated to create their very own pantheon near the Alameda Central. 

Its truncated shape allows for an immersive experience once inside. The large water containers were chosen not only as a way to reuse plastic waste but to evoke a sensorial experience of light, shadow, sound, and color. An added structural and experiential effect was filling the water containers with water. The water provided weight to the bottles which eliminated the need for tie beams all while creating a space that muffled outside sounds as light and shadow filtered through the water. As the day passes light hitting the containers changes the interiors of the pavilion allowing for a different experience of light and shadow.

In collaboration with Factor Eficiencia, the construction of the pavilion was designed for an efficient set-up and tear-down as it prepares to move to its new and final location at the botanic gardens in Huerto Roma Verde in Mexico City. The competition, sponsored by Arquine, strived to design a contest where the projects themselves would create innovation as well as discourse around the ideas of sustainability and public space interaction between architecture and citizenship. Projects and public pieces like I-CONO only add to the vibrant and robust culture and architectural beauty of Mexico City.