This post is brought to you by Ceramics, Portugal Does It Better

Design, Innovation and Quality - primal attributes that are the baseline of the international success of Portuguese ceramics. It is from the symbiosis between the art, know-how and innovation, that the history of the Portuguese Ceramic Industry of tomorrow can be written. Ceramics, Portugal Does It Better is an aggregating and unifying concept of an Industry with its own characteristics, nature and identity that will be showcased at 100% Design, London.

APICER’s Ceramics, Portugal Does It Better campaign is ready for the first 2017 official participation in UK's largest trade event for architects and designers, that takes place in London, between 20 – 23 September. This will be a unique opportunity to show at 100% Design the singularity, quality, innovation and heritage of the Portuguese Ceramic Industry with a …. Twist!

Architecture and Design will be the highlight of Ceramics, Portugal Does It Better presence at 100% Design, in London.The Portuguese Association of Ceramic and Domestic Glass Industries (APICER) invited the AZ AWARD (2016) and ArchDaily award winner (2017), the architect Luís Pedro Silva, to participate at the 100% Talks, 20th September, 14.45pm at Kensington Olympia. Among other architects, Luis Pedro Silva will be at “Building for Everyone” panel dedicated to discuss approaches to create buildings for the general public - from social housing to large scale public projects. The Portuguese architect will talk about the symbiosis and the challenges between Architecture and Ceramics concerning the building Porto Cruise Terminal - Heritage, Design and Innovation.

The presence in this reference fair in UK is a commitment of the APICER’s Ceramics, Portugal Does It Better action to promote the Sector and subsectors of Portuguese ceramics and domestic glass. For the event, the Association will bring and present design pieces of some of its members, awarded with international awards, and will officially present its latest editorial project, "Portuguese Ceramics - Tradition and Innovation", a display case of what Portuguese ceramics has to offer at international markets.