While the Brutalist architecture of the MetLife Building, formerly the Pan Am Building, makes this 59-story skyscraper stand out among Midtown’s many tall towers, its large sign touting its namesake makes it easy for all to identify. Beginning this week, the insurance company will replace the massive letters with a brand new typeface, as Crain’s reported. — 6sqft.com
The installation of the new, more modern logo will be the first time the building’s sign has changed since 1993 when 15- and 18-foot-long letters spelling out MetLife replaced Pan Am’s sign.
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