Today, Airbnb is revealing a new division tasked with inventing new futures for the company, called Samara. Airbnb is also unveiling Samara’s first project: a communal housing project designed to revitalize a small town in Japan. That model isn’t meant to be a one-off. After this project, Airbnb will look to scale it to other declining small towns across the world. The idea is that Airbnb could become a force not only in sharing homes, but in urban planning. — FastCo.Design
Airbnb's experiment in urban planning was sparked by the success of an elderly woman in a rural Japanese town, Tsuyama Okayama, who listed her home on the site. While near Japan's most famous cedar forests, the town didn't receive many tourists.
But build it and they will come: soon, tourists flocked to the rural idyll. Enough tourists, in fact, that the woman's neighbors secured gigs as hiking guides, translators and tour guides.
Later, Airbnb worked with architect Go Hasegawa to design a community center where tourists could stay. Designed for an exhibit, House Vision, which paired architects with companies, the center will be trucked to Yoshino in Nara Prefecture in October.
The building, which was built with local materials and labor, will be located near a wide stream where tourists can observe local fishermen at work.
"If this works, there are a lot of villages in Japan that could benefit," says Airbnb founder Joe Gebbia.
For more on Airbnb and its urban influence, check out these links:
No Comments
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.