Traditionally, an architect's involvement stops once the building is constructed and the red ribbon has been cut. Clients and tenants often go on to populate pristine spaces with their own furniture and paint schemes, often to the chagrin of the original designer. But what if the architect's role could be extended into a kind of perennial interactive process, whereby clients and designers would continue to refine not only the physical work space, but the work processes that go on within them? Such is the potential for the acquisition of Case, an architectural consultancy firm specializing in building information and technology by WeWork, a global provider of co-sharing workspaces. 

In an interview with Architect Magazine, new WeWork chief technology officer and chief development officer David Fano describes the pioneering potential for this new relationship, in which Case is able to transform recommendations into directives and then witness the real-world results. This enhances the communal model of WeWork, which allows companies in their formative stages access to high-end office spaces without the hassle of leases and hefty deposits. With Case's input, WeWork will be able to offer its tenants a "holistic" blend of the physical and digital; the tenants won't just be renting desks, but potentially entire sophisticated digitally-based work process models and technology.