Earlier today, the Serpentine Galleries in London released the first images of the 2015 Serpentine Pavilion, designed by the Spanish firm of SelgasCano headed by José Selgas and Lucía Cano. In keeping with the criteria of the annual program, this will be the first UK project by the award-winning firm, and is also the first pavilion designed by Spanish architects. According to a statement released with the announcement, the pavilion will consist of "an amorphous, double-skinned, polygonal structure consisting of panels of a translucent, multi-coloured fabric membrane (ETFE) woven through and wrapped in webbing." The images released with the statement consist of colorful, playful renders populated by cartoonish figures.

A much-anticipated event each year, the Serpentine Pavilion is one of the "top-ten most visited architecture and design exhibits in the world." Visitors to the SelgasCano-designed pavilion will be able to enter the structure from a number of openings, "passing through a ‘secret corridor’ between the outer and inner layer of the structure and into the Pavilion’s brilliant, stained glass-effect interior." Inside the pavilion will be a café and seating area. According to the architects, "Each entrance allows for a specific journey through the space, characterised by colour, light and irregular shapes with surprising volumes."

SelgasCano said, "When the Serpentine invited us to design the Pavilion, we began to think about what the structure needed to provide and what materials should be used in a Royal Park in London. These questions, mixed with our own architectural interests and the knowledge that the design needs to connect with nature and feel part of the landscape, provided us with a concept based on pure visitor experience. We sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials."

SelgasCano projects include the Plasencia Auditorium and Congress Centre in Cáceres; the El ‘B’, Cartagena Auditorium and Congress Centre; and their ongoing renovation of Texas Square in Oranjestad, Aruba, Lesser Antilles. Archinect readers may be familiar with their architecture office – consisting of a low-slung glazed tube on a forested site – images of which gained wide circulation a few years ago.

The Serpentine Galleries co-directors Hans Ulrich Obrist and Julia Peyton-Jones said, "In keeping with their reputation for playful designs and bold use of colour, SelgasCano’s structure will be an extraordinary chrysalis-like structure, as organic as the surrounding gardens. We can’t wait to go inside to experience the light diffused through the coloured panels like stained glass windows. It will be a place for people to meet, to have coffee and to experience the live events we put on throughout the summer."

Last year, the Pavilion was designed by Smiljan Radić and was recently moved to a permanent site at Hauser & Wirth in Somerset. Past designers have been Sou Fujimoto in 2013; Herzog & de Meuron and Ai Weiwei in 2012; Frank Gehry in 2008; Rem Koolhaas and Cecil Balmond with Arup in 2006; Oscar Niemeyer in 2003; Daniel Libeskind with Arup in 2001; and Zaha Hadid in 2000. The Pavilions stand adjacent to the main building of the Serpentine Galleries in Hyde Park. A secondary building was added to the Serpentine Galleries in 2013 in a former gunpowder storage unit and was designed by Zaha Hadid Architects. For past Archinect coverage of the Serpentine Pavilions, see here.