architects are already expanding their offerings beyond traditional building design to “supplemental services.” Eventually, architects may even become “creative consultants” to a wide range of industries, particularly given the drop-off in building work with the economic downturn. Business schools around the country are now promoting the benefits of “design-thinking” and architects may be uniquely positioned to “intuit, analyze, and solve problems in different ways.” — ASLA's The DIRT
At a recent meeting of the D.C. Chapter of the American Institute of Architects (AIA), Robert Ivy, it's new CEO, spoke about the future of the architecture. Ivy believes that the growth of urbanism, integration of sustainability and the application of architectural thinking to a variety of spatial concerns are all signs of a healthy long term trajectory for the profession.
4 Comments
I personally would be jumping for joy if the AIA would do the one thing that is most needed in this profession: PROMOTE THE VALUE OF ARCHITECTS! Come on AIA, we are hanging on by a thread here. Some help from our largest voice would be nice. Where are the 30 second spots on TV, the adds in NY Times, and stories in TIME magazine promoting architects.
The reason?
Most of the people I meet have no clue what an architect does. Shame on you AIA. You are failing in the most profound fasion.
Ha!
How about the AIA just focus on lobbying government to getting architects back to work...building buildings. Deal with the critical issues of the moment, not finding more creative ways to marginalize architects further as "creative consultants".
And you guys wonder why we do not get paid. The AIA is failing you in the biggest way. The general masses have no clue what an architect does. Therefore they have no value in architects and architecture. AIA stop fooling around, stop eating cake, and get to work!
why do these guys look so dam happy?
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