As the premier provider of advanced eye care in the State of Alabama, the new flagship Schaeffer Eye Center in Hoover tangibly translates the pillars of the Schaeffer Eye Center Experience – Science, Style and Service – through its crisp, forward-thinking interior design. Originally the home of a furniture showroom, the new clinic was transformed through a complete gutting of the 10,000-square-foot first floor. Cost per square foot $46.
Now the home of state-of-the-art medical examination rooms and an upscale optical shop designed to showcase the expansive collection of designer eyewear, this space creates an unparalleled customer environment. The interior design concept draws inspiration from a high-fashion runway, the configuration of the space enables the patients to “travel the catwalk” from the medical examination process through a highly-personalized frame or lens selection process. The clean, crisp interior – accented by the company’s signature color, Schaeffer Blue – intentionally serves as a backdrop to the designer eyewear choices and serves to highlight the “runway” experience, while redefining the patient’s retail expectations in the field of vision care.
Status: Built
Location: Hoover, Alabama
My Role: Project Manager, Project Architectural & Interior Designer
Additional Credits: Williams Blackstock Architects