Designing for a new generation of shoppers

Lead8 has delivered the interior design, retail planning and signage design for the recently completed UniPark in Jinan, China.

Located in the heart of the city and surrounded by a residential area, this retail development has been designed for the families and younger generation residing in the district. 

The concept has been inspired by the notion of ‘Dreamscape’ – bringing imagination and endless possibilities to the forefront. The design seeks to deliver an ever-changing experience to capture the attention of a new generation of shoppers. 

Experiential spaces have been designed throughout the visitor journey. The main events atrium has taken from the form a dandelion flower, informing the design of the feature balconies and large-scale skylight that overlook the space. A hanging and adjustable LED screen has been installed to bring a kinetic element and provide a changing backdrop to a wide range of event types.

UniPark has introduced to the district a new offering and retail destination that brings cultural, lifestyle, experiential and entertainment opportunities, creating a place for family, youth and children.