Reimagining the conventional cinema

The MixC IMAX Cinema brand by China Resources Land (CRL) is transforming the cinema experience for audiences in China. The latest addition to CRL’s cinema chain is the first VIP cinema experience and most luxurious to be established in Shenzhen.

The design concept took inspiration from the luxury hotel industry, bringing a distinctive, premium and immersive experience with a user-centric approach; a design befitting the cinema’s status as the anchor leisure and entertainment offer for the wider 80,000sqm MixC Shenzhen Bay retail development.

The MixC IMAX brings a new, premium entertainment offer to more than 12 million residents. The Grand Lobby is one of the first spaces guests experience when they enter into the MixC IMAX Cinema in Shenzhen. Revolving around the ticketing lobby, the design is intimate and immersive, capturing the essence of the high end-brand.

The contemporary design features double-height ceilings and illuminated and textured walls embellished with natural woods, rich metals and natural stone. The soft furnishings invite guests to sit and dwell within the space, allowing cinema-goers to engage with the design. Neon lighting is a celebrated feature, providing an elegant yet playful visual within the rich and textured materials.

The premium entertainment complex has a total of eight cinema theatres, each featuring high-end detailing and material as the arrival spaces. The layout includes three VIP Theatres (total 78 seats), four General Theatres (total 547 seats) and the Dolby Theatre (345 seats), the largest within the development.

The success of the latest MixC IMAX cinema experience in Shenzhen Bay has seen China Resources Land plan to open 50 more high-end cinema complexes in the next three to five years.