Design Liaison

Life Floor Life Floor Employer:
Los Angeles, CA, USLocation:
Wed, Jan 2 '19Posted on:

Life Floor is a rapidly growing, Minneapolis-based growth-stage company that is shaking up the aquatic recreation industry. Our purpose-driven team makes Life Floor tiles, a revolutionary product that is changing the way people design and interact with splash pads, water parks, cruise ships, and other aquatic spaces. We serve customers like Great Wolf Lodge, LEGOLAND, and Carnival Cruise Lines, and recently completed a project to onshore manufacturing to the United States. Check out the opening video on our website for more information.

Life Floor is looking for a Design Liaison to represent our unique Studio division in partnerships with architecture and design firms with the intent to keep them up-to-date and informed of our product’s design capabilities and possibilities. The Studio is Life Floor’s virtual design shop, an internal design agency within our larger organization. Studio members are responsible for advocating design and design literacy within the company’s team, guiding Life Floor’s product and industrial design, designing Life Floor installations, and supporting partner architects and designers in completing projects for customers. Studio members work independently, but come together weekly and quarterly in a collegial atmosphere with the goal of creating high-quality and authentic design solutions via critique, encouragement, and communal brainstorming.

The Design Liaison will be the point-person for design-related communications with partnering architecture and design firms. Over the past 7 years, Life Floor has developed an unmatched reputation as the leader in design within the aquatics surfacing space. The Design Liaison will be responsible for equipping external firms with everything they need to design with Life Floor. Specifically, they will be tasked with communicating the design possibilities of our product as well as best practices when designing with Life Floor. These conversations will be facilitated by virtual and in-person presentations, meetings, and communications geared to build relationships and design literacy. It is expected that the Design Liaison will spend approximately 30-40% of their time traveling to the offices of external firms.

Because the Design Liaison will be representing our Studio division and educating fellow designers, this position requires the ability to complete Life Floor installation designs as part of our growing portfolio of projects. The Design Liaison will need to know how we provide design solutions to our strategic partners and customers and must be literate and experienced in AutoCAD and Adobe Illustrator. They will be responsible for communicating our existing process to partnering firms and training them as necessary.

The Design Liaison will be Life Floor’s primary design representative to architecture and design firms. As a result, they will work with the Chief Creative Officer (Creative Director) and Studio Director to ensure that Life Floor’s Studio, products, and design offerings are accurately represented. The Design Liaison will occasionally work with the CEO and Sales division to ensure that key relationships are appropriately created and maintained.

With the Studio Director’s guidance, the Design Liaison will be accountable for the roles described above. They should be self-starting, skilled at presenting to large groups, experienced at maintaining external relationships, and can expect to exercise a high level of independence in generating installation designs, either by themselves or with the assistance of other team members.

Management of External Design Relationships:

  • Coordination of on-site “lunch and learn” sessions with key architectural and design firms that are interested in or already have experience designing with Life Floor

  • Education of partnering architectural and design firms - introducing them and keeping them up-to-date on possibilities, recommendations, and best practices when designing with Life Floor

  • Maintenance of key relationships to provide information, product updates, and design assistance

Life Floor Installation Design:

  • Accountability for providing design solutions to our strategic partners and customers

  • Independent design of Life Floor installations under the oversight of the Studio Director

  • Ability to take creative direction, respond to and incorporate critical notes professionally, and meet deadlines

The Studio Liaison may also assist on:

  • Ideation of design-related print collateral and web content

  • Product design and development

The ideal Studio Liaison is someone who has familiarity with all or most of these roles by working at a similar position in either a design firm or at a company that deals with design-focused products. It is preferable that the candidate has experience in related fields such as aquatic design, theme park design, landscape design, surface design, or tile design. They should be able to work well both as a traveling representative of Life Floor and as a designer within our creative Studio team.

The ideal candidate is available for 30-40 hours a week and is looking for full-time employment. This position is eligible for benefits.

While the ideal candidate will live in the Los Angeles area, this position is intended to largely be traveled-based and may be remote to both the Studio Director and the Life Floor office. As such, a high level of organization, self-discipline, and creative problem solving is necessary. A passion for design and design literacy is an absolute must. The position is likely perfect for a candidate who is interested both in collaborating with external partners and working on internal design projects while working independently. The culture of the Life Floor Studio is such that all Studio members are currently remote; however it is anticipated that an office dedicated to the Studio division will be established in Los Angeles within the next year.

Life Floor is in the process of rapid growth, and as such, the successful candidate can expect opportunities for both advancement and specialization, depending on their interests and the needs of the company going forward.

Our Culture

Life Floor is a company that thrives because of a culture centered around strong core values. Our values aren’t something that we post on the wall and quickly forget forget; rather, we elevate these ideals and hold each other accountable to them every day. If you exemplify these values, you will love being a part of our team.

  • Innovation: We are committed to radical innovation, which is driven by the needs of our customers and end users. If there is a new and better way to achieve our goals, we want to find it.

  • Integrity: We believe doing the right thing is always the best decision. If we believe we can do something, we do it. If we do not achieve our expected results, we do our best to make things right.

  • Excellence: We are committed to excellence in all that we do. We are always open to suggestions and constructive feedback. If there is a way we can be great instead of just good, we want to know.

  • Positivity: We aspire to be fun and inviting. We do our best to maintain a positive attitude, and we assume positive motives, positive methods, and positive results.

  • Collaboration: Whether within our own team or with our partners, we make things better by working together. We strongly believe in the power of teamwork, and we ask for help when we need it.

  • People: We exist to serve our customers, employees, investors, vendors, and end-users. We are committed to manufacturing and marketing a product that makes their lives better.

Key Characteristics of the Ideal Design Liaison

Beyond being a cultural fit for our team, the ideal candidate will represent the following characteristics

  • Humble: We are looking for a candidate who puts the team first. Candidates who demonstrate this are confident, but not self-centered.

  • Hungry: Our company has a history of doubling year over year, and a plan to continue doing so. A hungry candidate is continually ready for the next challenge and looking for ongoing professional development.

  • Emotionally Intelligent: Based on our company structure and value of collaboration, we constantly rely on each other to keep our company on track. The Design Liaison needs to be engaged in internal and external relationships and have good judgment in how to best manage these relationships.

  • Trustworthy: The Design Liaison will have access to confidential design information, often from external Architecture and Design firms or from national accounts. The Design Liaison needs to demonstrate that they are trustworthy to embrace this responsibility.

  • Problem Solver: As a rapidly growing company, systems and processes that previously worked well can become quickly outdated. The Design Liaison will need to apply company and design knowledge to figure out the right thing to do, especially when facing a new challenge for the first time.

  • Accountable: Everyone on our team is highly competent in their position. The Design Liaison must be willing to make decisions and take ownership of their roles on the team.

  • Flexible: The Design Liaison must be able to take direction, change tack on projects or assignments quickly, respond professionally to notes, and thrive in a note-giving environment to create design solutions that fit the needs of the company or the customer.

  • Creative: Life Floor’s design principles are still evolving. The Design Liaison must be ready to not only understand and implement direction, but also create novel solutions to new challenges.

  • Sociable: Because a large portion of the Design Liaison’s time will be spent building key relationships with and educating external architecture and design firms, they must be skilled at networking, meeting, and presenting.

Key Relationships

The Design Liaison will fulfill expectations through the following key relationships:

  • Studio Director: The Studio Director leads the Studio and executes the design and product visions outlined by Life Floor’s Board, CEO, and CCO. The Studio Liaison reports directly to the Studio DIrector and is responsible to attend weekly division meetings and 1x1 conferences.

  • Chief Creative Officer: The CCO serves as the company-wide Creative Director by defining and maintaining Life Floor’s design, branding, and product visions across all divisions. All designs and communications provided by the Studio division are reviewed by the CCO to ensure that they meet company standards.

  • Studio Assistant: The Studio Assistant is responsible for digital asset management and providing scheduling and administrative assistance for everyone in the Studio. He also aids the Senior Graphic Designer and the CCO in all production related tasks, especially preparing files for printing and liasoning with printers and other vendors.

  • Senior Graphic Designer: As needed, the Design Liaison will work with the Senior Graphic Designer to create collateral to assist in communicating with and educating external designers.

  • Sales Team: All installation design projects are completed in collaboration with the Sales team. When designing, the Studio Liaison can expect to work with Sales to determine the specs for a given project and ensure that the solution meets the Sales team’s needs.

  • External Design Firms: The Studio Liaison can expect to interact largely with external designers and architects in order to educate teams on the design possibilities of our product and best design practices.


  • Salary, benefits including PTO, Medical and Dental insurance, Short and Long Term Disability, Life Insurance, 401K, Maternity/Paternity leave, Other benefits

  • Variable and uncapped bonuses based on company and team performance

Minimum Qualifications

  • Proficiency in AutoCAD, Adobe Creative Suite (especially Illustrator), and Microsoft Office (especially PowerPoint)

  • Ability to travel, approximately 75% of weeks, but likely only 1-2 day trips at a time

  • 3+ years in creating design projects for clients or within an organization

  • 1+ years in a role managing key partnerships with external partners or companies

  • Values and culture fit

  • Trustworthy and independent worker

  • Experience effectively communicating over phone, email, and texting

  • Personal and professional references

  • Offer will be contingent upon a Drug Test and Background Check

How to Apply

To apply, please email Resume and Cover Letter to Kelsi Goss at with the following:

  • A cover letter stating what you believe you will bring to the team and examples of how you have lived out Life Floor core values in the workplace

  • Resume

  • Design portfolio, including any relevant architectural, interior, landscape, or graphic design projects

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