Archinect

Marketing Director

Kilograph Kilograph Employer:
Los Angeles, CA, USLocation:
Thu, Nov 8 '18Posted on:
Full-timeType:

Marketing Director

The Opportunity:

Kilograph is seeking a Marketing Director to support a growing office in directing the firm’s marketing materials, PR efforts, market research and client outreach / acquisition. A successful candidate has a strong interest in architecture and design with a demonstrated talent for marketing and communications.

Responsibilities include but are not limited to:

  • Marketing Strategy and Management:

    • Develop marketing strategy that translates corporate strategic objectives and plans into creative and effective marketing programs and materials

    • Create an annual Marketing Plan that clearly outlines campaigns, initiatives, and ways to measure effectiveness

    • Implement, support and facilitate the execution of Marketing Plan

    • Own and administer the marketing operations budget of the organization

    • Supervise activities of Marketing Coordinator and mentor his/her professional development

    • Conduct a weekly meeting to review initiatives with Management

  • Client Outreach and Engagement:

    • Develop and deliver insightful presentations to prospective clients as needed

    • Prepare and attend Conferences, Trade Shows, and other events as applicable

    • Distribute customer surveys and follow up as needed

    • Solicit customer testimonials periodically

  • Press:

    • Identify and manage media opportunities

    • Develop new and creative content to strategically leverage company assets and generate “buzz”

    • Craft press releases in coordination with the PR Consultant, Copywriters and Creative Directors

    • Manage Editorial Calendar and ensure aligned with company priorities

  • E-Marketing:

    • Oversee all social media efforts, including the creation of engaging and on-brand social content (articles, blog posts, videos, infographics)

    • Plan Social Media Posts and ensure aligned with company priorities

    • Maintain website and ensure all content is accurate and current

    • Send e-newsletters and marketing outreach mailings (MailChimp)

  • Market Research:

    • Stay on top of industry news and developments

    • Monitor competitors and industry leaders for emerging trends and hiring trends

  • Pursuits:

    • Work collaboratively with the firm’s leadership to track RFP/RFQs

    • Develop a Go/No Go pursuit strategy

    • Manage the proposal process, including drafting proposals and preparing responses to RFQ’s and RFP’s

    • Manage production schedule in terms of scope, priorities, timelines and resource availability

    • Keep team organized and updated on project status

  • Tracking:

    • Manage the CRM Platform (Workamajig) and ensure information in the marketing database is current and accurate (prospect, client and broker, project information)

    • Scan for Kilograph in the news and share mentions/publications within the office and online

    • Generate and distribute marketing reports with metrics, analytics, and cost of customer acquisition

    • Track proposals (RFP/RFQ) coming down the pipeline and respond when appropriate

    • Understand how marketing efforts influence and affect sales, identify KPIs and quantify ROI

  • Other:

    • Aid in Special Projects as needed

Qualifications:

  • Bachelor's Degree in Marketing, Business or Communications preferred

  • 5+ years of experience in a similar role

  • Extensive knowledge of and experience in the commercial real estate and/ or architecture industry

  • Strong creative thinking skills and the ability to contribute unique marketing ideas and strategies

  • Proven experience running marketing campaigns

The Marketing Director is a creative, motivated, and highly collaborative person. He/She is an excellent communicator, problem solver and action-oriented team player, with strong project management skills. The position requires excellent written, oral, and design communication skills and the ability to successfully handle multiple projects simultaneously in a deadline-driven, quality-focused environment. Proficiency InDesign, Illustrator, Photoshop, PowerPoint, Excel, and Word a must. An eye for graphic style and quality, creative enthusiasm, and photography skills are preferred as well as experience developing compelling graphic presentations and engaging proposal documents.

This is a full-time position. Must possess all legal permits and visas required to work in the U.S. and be a Los Angeles area resident. Fluency in written and spoken English required. The firm offers a competitive compensation and benefits package, including health insurance and performance-based bonuses. Salary commensurate with experience.

If interested, please e-mail your resume with cover letter, and select work samples to careers@kilograph.com

About Kilograph:

Kilograph is a creative agency based in Los Angeles that develops compelling narratives for high-end, global clients through a suite of architectural visualization tools such as 3D illustrations, films and animations, virtual reality experiences, custom mobile apps, brand identities, interactive websites, and anything else required to bring a projects’ vision to life. Found in 2010 by architects, we focus on the built environment and collaborate with leaders in the architecture, real estate development and retail industries to increase value and speed-to-market for new developments and repositioned assets. At Kilograph, we believe in producing everything in-house. This allows us to respond quickly to changes, exercise control over our quality, and give our clients the flexibility we know the design process needs. Kilograph is a certified WBE, SBE, LSBE with the State of California, County of Los Angeles, and Metro. For more information, visit kilograph.com

 

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