A historic Renaissance building dated back to the 17th century in the heart of Bologna changes its life thanks to a regeneration project signed by Iosa Ghini Associati, with great experience in high quality residential design, and owned by Design Club Real Estate, a Real Estate company.

The building has been completely renovated, with design as key-element and synonym of liveability and quality: in each apartment there are great classic masters of design such as Le Corbusier, Sapper, Jacobsen, Mollino and then the Castiglioni, Sottsass, Magistretti up to the contemporaries De Lucchi, Starck and Grcic together with an extensive collection of original drawings and lithographies.

The branded apartments, designed for short- and medium-term hospitality for companies and managers, already take into consideration post-covid-19 health and hygiene measures:  completely new living units feature highly efficient heat pump systems and independent aeraulic system duct for each apartment and each accommodation is equipped with air purifiers with Hepa filters, activated carbon and UV for a better sanitation.

Massimo Iosa Ghini comments on the operation as follows: "Our combined skills as architects, for buildings regeneration and management of administrative aspects, together with those of interior designers, which is why we have been appointed Design Ambassador in the world, make us ideal for building projects dedicated to residential and advanced hospitality, apart-hotels and branded apartments, where it is necessary to operate simultaneously on two design levels (architecture and interior). I think that our branded apartments are the new design product where a complete living module is proposed through the contract, composed of all the furniture elements of the quality Italian design, to make a whole where to live, of unique value, as if it were a unique macro-object to inhabit ".

Description of the interior design

The interior design uses eight striking styles.

"The Business style characterized by extremely essential components recalling a Bauhausian aesthetic with rationalist reference; the Industrial style has essential characteristics, but is personalized by raw and functional materials and finishes. Decorations that evoke floral environments refer to the Eco Chic style, bright and welcoming environments thanks to the use of natural wood in furniture, seats and lamps such as Leva lamp by Leucos or the historic seat by Carlo Mollino for Zanotta", explain from Iosa Ghini Associati.

"Emilia-Romagna is the land of motors and high performance cars, hence the inspiration for multiple styles: the Red Racing style, where it is possible to admire the splendid lacquering on the woods, the hi-tech finishes of the metals and the precious leathers of the seats, as well as objects such as the “Alo” stool, specifically designed by Iosa Ghini for Ferrari in 2006 and produced by Poltrona Frau; the Extreme-style apartments recall the dynamic lines of the most aggressive automotive, with its sharp lines and the reference to the Pasadena School; the Elegant atmosphere evokes, in the use of materials, the style of the great classic car manufacturers, including the only one born in Bologna in Via de' Pepoli".

On the top floor of the building, the Luxury-style apartments reinterpret in a contemporary key the timeless characteristics of the classical style, each with special attention, wood fireplaces or open balconies facing the historic city center and floor-standing Jacuzzi bathtubs. Eighties&Bolidism apartments recall the syle of 80s in its various aspects mixing designer items, such as the “Guizzo” stool from the Dinamic collection produced by Moroso, from Memphis and Bolidism movements, and emphasizing the colors and shapes that have generated the post-modern aesthetic of those years.

In addition to the architectural project, Iosa Ghini Associati has developed partnerships with the best Italian companies that represent Made in Italy worldwide, such as GSG for bathroom fixtures, iGuzzini for lighting, Inda for bathroom accessories and Samo for shower enclosures, Italcer Group with its brands AVA Ceramica and La Fabbrica for ceramic tiles, Tecnografica for wallpapers and Colombini Group (Contract), with which Iosa Ghini created most of the Design Club interior project. From this collaboration was created a catalogue on kitchen systems, shelving, wardrobes, beds and sofa beds with eight different styles with the only common denominator the architectural quality, the design inspiration of the great masters and attention to sustainability.