The aesthetic and technical development of its surfaces has led Fiandre
Architectural Surfaces to completely restyle FAB Fiandre Architectural
Bureau, the innovative showroom and event facility it has set up at the
Castellarano factory to support and inspire designers and its
professional and private clients.

The design, inaugurated on the occasion of Cersaie 2019, was entrusted
to architecture studio Iosa Ghini Associati, with whom Fiandre worked to
redefine the design language and display layout for both the interiors
and the outdoors areas.

“Now, five years after the inauguration of FAB, we felt it was time to
restyle our offices with a design which highlighted the ongoing
evolution of the brand and its products, ” says Federica Minozzi ,
Managing Director of the Iris Ceramica Group holding to which Fiandre
belongs. “Iosa Ghini Associati drew up a very exciting design which was
both new and highly functional, and which provides Fiandre and its
public a place to host visitors with a strong statement of our identity,
to show our products in all their forms and applications, and for
entertainments.”

The restyling project covered both the interior showroom, at around 1500 m² and the plaza of 5200 m².

Every single architectural detail features ceramic slabs, which have
been worked into the design with the utmost care and attention.

The interior showroom has been divided by Ghini Associati into two large
areas which host the two core products of the brand: large ceramic
slabs and traditional tile sizes.

The first area includes the reception area and a bar/kitchen featuring
an island surfaced with Fiandre's SapienStone 12 mm and Maximum 6 mm
slabs. This area is dedicated to displaying Fiandre's Maximum range of
large slabs, both on the walls and installed as furnishing elements. The
visitor follows a route outlined by a skein of brushed brass tubes
which also frames the products themselves, resulting in an almost
metaphysical landscape.

The second area, on the other hand, displays the undiminished design
potential of traditional tile sizes in an installation inspired by the
rooms of a boutique hotel , including the hall, reception desk, wellness
facilities and spa, as well as connecting areas such as the corridors
leading to the rooms, the lift and stairs, a suite, studio, lobby and
bathroom. The furnishings in the various rooms are surfaced with Maximum
slabs. This choice highlights the brand's ability to service the
requirements of the Horeca and luxury residential sectors with both
floor and wall solutions and made to measure furnishings. There are also
a number of technical display areas, which allow the client to realise
his own ideas together with FAB's staff.

The showroom faces onto an elevated plaza measuring around 5200 m²,
previously mainly used as a parking lot but now restyled as a pedestrian
area with trees and urban furnishings coated with Fiandre ceramic
products.

The exterior features Granitech outdoors technical solutions with
Fiandre Architectural Surfaces and Porcelaingres ceramic surfaces.
Special thickness 20 mm Solida slabs by Fiandre coated the elevated
central island. Another area of elevated flooring has been coated with
20 mm Urban slabs by Porcelaingres, cut to size in lozenges, while
Arabescato Orobico slabs from the Marmi Maximum collection have been
used to coat the Granitech ventilated walls. The ACTIVE technology has
also enabled the creation of a “green lung” and a semicircular wall
cladded with large Calacatta Light and Premium White Active slabs by
Fiandre .

The design by Iosa Ghini Associati has thus succeeded in giving a new
face to FAB, Castellarano, which now perfectly embodies the identity of
Fiandre Architectural Surfaces, with its vast range of products able to
satisfy any design requirement and the technological evolution of its
products and processes, always with a view to environmental and social
sustainability.