Fox Theatres of Wyomissing, Pennsylvania, re-launched its flagship eight-theater Fox Berkshire complex after 16 year of ownership by a national chain that saw the deteriorated of the entire complex and a drop in attendance. The two largest rooms were modernized to include Reserve and Recline seating, a national movie theater trend to maximize comfort and attendance. The transformed auditoriums are now the highest grossing theaters in their market. Since its reopening, attendance at the refurbished Fox Berkshire has doubled and is once again one of the most heavily attended and loved places in Wyomissing.