I'll be blunt, I'm not a fan. I find it too creamy and bland, like CoffeeMate. And that orange you've chosen for the accent color... Maybe it's my screen, but it looks like concentrated seasoning salt. Thus, my immediate associations are with dehydrated milk and salt, which is unappetizing.
Everything could use a bit of brightening up, the images especially. And thumbnails would work much better than little folder icons for the gallery. Also, everyone likes pictures of the 'team' (be it headshots or action shots, preferably the latter), it makes you seem human and accessible.
I'm assuming these aren't final renderings for your projects, but make sure you give them a more 'lively' feel, something a little less cut and dry. The whole site, thus far, is very, very sterile.
So to sum up, I see your site and I think that it's operated by salty milk-robots. I'm sure that's not what you are, and I'd like to know that for a fact.
^ I agree. Why make the text orange? It adds nothing as far as I can tell and gives the site a weird feel.
The Title/logo at the top of the screen is also too busy/distracting. There's way too much conflict in that logo: Backwards, shadowed semi-transparent type on a busy background (the horizontal lines are thick and the darkest shade in that image; is this the most important part? Because it demands the most attention). Then there is a seemingly random orange block slapped on the end. There are at least 4 or 5 different shades in there, plus an orange thing. I think it could work if you just dropped all the background noise (i.e. horizontal grey and black, and the orange chunk of seasoning salt). Just the shadowed lettering (though I still find all the backwardness uncomfortable. Is it ACCD Architects? The backwards C and D are so similar, I dunno... I spent a lot of time on this, because it's the first thing I saw and it was not a nice first impression.
It's unfortunate that it has all that advertising and white space on the side as well. I'd probably drop the off white background (which I just noticed is like exactly the same colour as the background on archinect. It makes everything feel really separated. You've got all these boxes and lines framing each other and creating disconnects, as I see it.
I agree the renderings should be lightened as well. Why does it look like an unfortunate, overcast day? You can make the weather whatever you want, why not make it nice? The green in the first rendering is also really strange. Maybe it's too dark, too opaque, etc. I'm not entirely sure. I find the image hard to read. There is a huge mess of buildings, which are tough to distinguish from one another, and then this circle of simplicity, filled with strong green and black, framed by a big white doughnut. I honestly can't take my eye away from there to explore the rest of the image (i.e. the important part). Maybe it's the rendering/editing of the image, maybe it's the view: play with it. The drawings in general just seem a little blah and like they're straight out of a 3D modelling program. Look at something from a firm like Lewis Tsurumaki Lewis, SANAA, Superstudio or Morphosis, OMA, etc. Of course these are big firms with lots of resources, etc. but they all have distinct drawings that convey something about who they are. They are also beautiful and simply beautiful to look at, in addition to being elegant forms of communication. Given that drawings are your primary form of communication, and the face of your firm, I believe that it is crucial to develop a style that both communicates who you are/what a project is, and also separates you from every other kid and his dog with a 3D modelling program.
This sounds harsh, and I'm by no means an expert or particularly experienced in the field (then again, neither are most clients), but these are my honest thoughts, which is what I would want if I were to make a similar post.
Anyone mind to review and discuss my work?
Anyone mind to review and discuss my work?
I'm playing around with a website to display a few of my latest projects. Here's the link... www.facundus.moogo.com
Comments and criticism welcome!
I think you should spend more time on architecture instead of archinect
6 entries in 3 days?
Are these projects hypothetical?
Will you be around for the Shenzhen/Hong Kong Bienniale during the first weekend in Dec.?
I'll be blunt, I'm not a fan. I find it too creamy and bland, like CoffeeMate. And that orange you've chosen for the accent color... Maybe it's my screen, but it looks like concentrated seasoning salt. Thus, my immediate associations are with dehydrated milk and salt, which is unappetizing.
Everything could use a bit of brightening up, the images especially. And thumbnails would work much better than little folder icons for the gallery. Also, everyone likes pictures of the 'team' (be it headshots or action shots, preferably the latter), it makes you seem human and accessible.
I'm assuming these aren't final renderings for your projects, but make sure you give them a more 'lively' feel, something a little less cut and dry. The whole site, thus far, is very, very sterile.
So to sum up, I see your site and I think that it's operated by salty milk-robots. I'm sure that's not what you are, and I'd like to know that for a fact.
Just my opinion of course.
^ I agree. Why make the text orange? It adds nothing as far as I can tell and gives the site a weird feel.
The Title/logo at the top of the screen is also too busy/distracting. There's way too much conflict in that logo: Backwards, shadowed semi-transparent type on a busy background (the horizontal lines are thick and the darkest shade in that image; is this the most important part? Because it demands the most attention). Then there is a seemingly random orange block slapped on the end. There are at least 4 or 5 different shades in there, plus an orange thing. I think it could work if you just dropped all the background noise (i.e. horizontal grey and black, and the orange chunk of seasoning salt). Just the shadowed lettering (though I still find all the backwardness uncomfortable. Is it ACCD Architects? The backwards C and D are so similar, I dunno... I spent a lot of time on this, because it's the first thing I saw and it was not a nice first impression.
It's unfortunate that it has all that advertising and white space on the side as well. I'd probably drop the off white background (which I just noticed is like exactly the same colour as the background on archinect. It makes everything feel really separated. You've got all these boxes and lines framing each other and creating disconnects, as I see it.
I agree the renderings should be lightened as well. Why does it look like an unfortunate, overcast day? You can make the weather whatever you want, why not make it nice? The green in the first rendering is also really strange. Maybe it's too dark, too opaque, etc. I'm not entirely sure. I find the image hard to read. There is a huge mess of buildings, which are tough to distinguish from one another, and then this circle of simplicity, filled with strong green and black, framed by a big white doughnut. I honestly can't take my eye away from there to explore the rest of the image (i.e. the important part). Maybe it's the rendering/editing of the image, maybe it's the view: play with it. The drawings in general just seem a little blah and like they're straight out of a 3D modelling program. Look at something from a firm like Lewis Tsurumaki Lewis, SANAA, Superstudio or Morphosis, OMA, etc. Of course these are big firms with lots of resources, etc. but they all have distinct drawings that convey something about who they are. They are also beautiful and simply beautiful to look at, in addition to being elegant forms of communication. Given that drawings are your primary form of communication, and the face of your firm, I believe that it is crucial to develop a style that both communicates who you are/what a project is, and also separates you from every other kid and his dog with a 3D modelling program.
This sounds harsh, and I'm by no means an expert or particularly experienced in the field (then again, neither are most clients), but these are my honest thoughts, which is what I would want if I were to make a similar post.
Website has to change for reasons mentioned above and others not mentioned. I would suggest looking at successful looking websites such as
www.studiomode.net
www.supermanoeuvre.com
These are layed out nicely,
A website that is designed well, can help increase sales.
The website can even be a professionaly bought template made by designers for designers.
Anyway good luck
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