Has anyone else seen the new bottled water company springing up (sorry for the bad pun) in Manhattan? They have a manifesto and everything. Check them out at:
In essence, they are attempting to buck the trend of bottled water, by filtering and bottling New York City tap water and selling it. Part of the deal is that you have to save your bottle and refill it, or recycle it. Sounds good on the surface, but how many people will actually participate?
Leave it to some New Yorkers to figure out a way to market and sell something that most people in the city already get for free from their own faucets.
Sep 16, 08 9:58 am ·
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Tap'd NY
Has anyone else seen the new bottled water company springing up (sorry for the bad pun) in Manhattan? They have a manifesto and everything. Check them out at:
http://tapdny.com/
In essence, they are attempting to buck the trend of bottled water, by filtering and bottling New York City tap water and selling it. Part of the deal is that you have to save your bottle and refill it, or recycle it. Sounds good on the surface, but how many people will actually participate?
Leave it to some New Yorkers to figure out a way to market and sell something that most people in the city already get for free from their own faucets.
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