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Marketing for architects

ldttpg

I'm looking to join an organization in NYC that focuses on marketing in the architecture industry.  It seems that AIGA or SMPS would be the 2 industries of choice.  Any recommendations on which would be better for me to join?

Thanks!
Lisa

 
Feb 9, 12 12:00 pm
trace™

Not sure what the AIGA would have for marketing, it is a graphic design based organization (to the best of my knowledge, though I haven't really done much more than read a book or two of theirs, etc.).

So I think that leaves SMPS as your best choice.

Feb 10, 12 10:42 am  · 
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quizzical

In my experience (not in NYC) SMPS is a sound organization and attracts marketing professionals from a wide variety of architecture and engineering firms. Here in our area, they tend to put on good programs and I've learned a lot about the marketing of design services from participating over the years.

However, in our chapter the vast majority of participants tend to be Marketing Managers and Marketing Coordinators. A few firm principals also attend. Consequently, opportunities for learning through networking tend to be limited since nobody there wants to share any really usefull information with a competitor -- which is totally understandable.

Feb 10, 12 1:34 pm  · 
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