I do know, they had an entire article in 3D World about the process...give me a few to think about it

there ya go

they're good, but not one of the best, imho

Who do you think is the best?

those 2 guys fom london that do the H&M renders... they did the china stadium, etc... the bald guy and the tall guy.... i know that doesnt help.

i'll get back to you.

Ah, you are correct Peru, it was Smoothe that I was thinking about.


Who is the best? It's all subjective, so I'll avoid a direct answer. It depends on what you are looking for, what the target audience is (for example, if it's a competition entry or a marketing package to get buyers to pay before construction begins - HUGE difference in what people will go for and two completely different audiences, something developers seem to get more than a lot of architects - Image Sells).

Ironically, (this taken from a new Arch Record) the renderings for H&M de Young museum were unacceptable to the fund raiser, so they were not used.

That's another disconnect that I see - architect's think that their renderings are great. While some are interesting from a diagrammatic and perhaps 'beautiful' (again, subjective), they stink when portraying an image of what the actual building will really look like. This may not be a big deal in some cases, but in others where fund raising or preconstruction sales are crucial, it's important issues.

Fine with me, though, as it keeps my business growing.

Also, I should note, that images don't have to be perfect photoreal. There can be come artistic interpretation (like French's Arte Factory that make beautiful images for a certain clientele) and I think there are more firms working towards doing something more unique (as I am with my company).

One of the problems with the larger companies, like Hayes Davidson, perhaps even Smoothe, is that they are slow to approach the more artistic size. I suppose it's due to the larger size or maybe the lack of creative direction (I worked as a contractor at a large firm a while back, and this was a huge issue there - no creative direction and very slow to react or change). They play it 'safe'.

Time will tell, but I see my profession rapidly evolving (a good and exciting thing).

Spider - it wasn't two guys in London that did the H&M Stadium rendering, fyi

trace is right, we did it. It was a very hard work to set the model. Thanks for the correction trace.

I stand corrected, trace....

I read a small article in RIBA journal titled, ''Image makers to the stars'' sometime ago....

it was these two guys who headed a firm in London, that did renderings for the likes of H&M, Zaha, etc...

i dont think they did conventional developer stuff, seemed to be 'arty'.

does anyone know who im talking about...?
FRENCH: these guys weren't from Smoothe, were they?

Took me five minutes to come up with the name but here it is:

the two guys in London that who did the H&M Stadium rendering

yeah, thats it--- Thanks .nl!!

So spiderdad, .nl, where do I see their Stadium renderings? Are these the rederings for the Beijing Stadium or another one?

French: I'm confused...

I thought you said, it was Smoothe that did the renders for beijing...

Intially I thought it was these guys - Netural- that did the Beijing renders, but doesnt look like it. In fact, their portfolio doesnt show that many "architectural" projects... (I did the see Munich stadium by HdM).

I dont know if you just wanted to see the renders - if that case that case the official competition site is still up and running (might need to try refresh a couple of times)...

http://www.bjghw.gov.cn/forNationalStadium/indexeng.asp

its got all the entries but to be fair, none of the other stuff really stood a chance.

artefactory did the renderings for the Beijing stadium (so I know them enough, since I worked on it), and I didn't know who worked on the Munich Stadium renderings, but thanks to you guys I've found out. I was confused too, since I didn't know which stadium you guys were talking about. Know it's all clear.