As for our new project we were asked to work on the interior of any retail shop of our choice. I chose mine to be a men's wear shop as women's clothing is too cliche and it would be more challenging to get a man to go shopping in a place where he finds comfort than women.
In order for me to create that space I need a supporting element/function to add to the place instead of just selling clothes. I asked some people and they suggested a bar or somewhere they can hang out- more like a gentlemen's club since I'm targeting ages 25+
My question is, what would make a clothing store appealing for you to go to and actually enjoy shopping at ?
Wood Guy is right. Most guys hate shopping and just want to get in and get out. The store should have inventory of all sizes and not just the most common. Painless.
But, if this is architecture school then the real world is unimportant. You need a gimmick. Something flashy. Appealing to the metrosexual buyer. I'm an old fart and don't have any ideas since nothing about clothes shopping appeals to me. Just do something visual and maybe a little over the top. Remember, it's just school.
The right kind of bar would attract women, which is a definite draw for most men, but you would probably get in trouble with the correctness police in today's environment. :-)
If you're looking to create a store that appeals to "men" then you've already lost because you're basing your goal on an assumption that one store can appeal to all men.
You could have a partnership between a new trendy clothing designer and his college buddy who makes coffee as the made up client and then run with that idea. I thinks it already happened though. Hopefully some of these links will help get your ideas flowing a little more if you haven't already checked these out.
You should narrow down your demographics even more. What kind of men's wear is this? Is is it a suit shop or a athletic store? Where is it located? Are there any cultural influences? Etc.
Once you have a better understanding of the clientele, you can start to figure out what appeals to the majority of that group. The rest will come naturally if you start asking these questions.
Mar 24, 16 2:10 pm ·
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Questions for my newest project
Hello,
As for our new project we were asked to work on the interior of any retail shop of our choice. I chose mine to be a men's wear shop as women's clothing is too cliche and it would be more challenging to get a man to go shopping in a place where he finds comfort than women.
In order for me to create that space I need a supporting element/function to add to the place instead of just selling clothes. I asked some people and they suggested a bar or somewhere they can hang out- more like a gentlemen's club since I'm targeting ages 25+
My question is, what would make a clothing store appealing for you to go to and actually enjoy shopping at ?
Thanks!
Make the experience as much as possible like online shopping. Fast, simple, minimal human interaction.
A bar in a clothing store? Whhaaaatttt?
Wood Guy is right. Most guys hate shopping and just want to get in and get out. The store should have inventory of all sizes and not just the most common. Painless.
But, if this is architecture school then the real world is unimportant. You need a gimmick. Something flashy. Appealing to the metrosexual buyer. I'm an old fart and don't have any ideas since nothing about clothes shopping appeals to me. Just do something visual and maybe a little over the top. Remember, it's just school.
The right kind of bar would attract women, which is a definite draw for most men, but you would probably get in trouble with the correctness police in today's environment. :-)
Ya step it up a notch! Strip Bar with top line of Burbon and Scotch.
Been thinking more about it....your going to have to make lots of field trips before you can settle in and get the design done.
If you're looking to create a store that appeals to "men" then you've already lost because you're basing your goal on an assumption that one store can appeal to all men.
Think harder.
https://www.youtube.com/watch?v=BGi6Q1pNbS0
I saw this rad craft brewery that sold clothes inside. It's primary function was selling craft beer though. Check out the link and wander the pics: http://www.yelp.ca/biz_photos/33-acres-brewing-vancouver?select=kNpRPQQxuMeWMEOy1oknPg.
You could have a partnership between a new trendy clothing designer and his college buddy who makes coffee as the made up client and then run with that idea. I thinks it already happened though. Hopefully some of these links will help get your ideas flowing a little more if you haven't already checked these out.
Some of the new Nordstrom locations have bars in them in the middle of sections where there are clothes. See attached link: http://www.yelp.ca/biz_photos/nordstrom-vancouver-4?select=7biTF7INf6ZJc-GgXGhfRw. The Vancouver one has a whiskey/rye bar.
Here's some other stuff:
http://www.timeout.com/newyork/shopping/drink-and-shop-at-these-hybrid-stores-in-new-york.
http://torontolife.com/style/fashion/retail-cafes/
You should narrow down your demographics even more. What kind of men's wear is this? Is is it a suit shop or a athletic store? Where is it located? Are there any cultural influences? Etc.
Once you have a better understanding of the clientele, you can start to figure out what appeals to the majority of that group. The rest will come naturally if you start asking these questions.
Block this user
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