Founded in 1978, this 800-seat restaurant is frequented by multi-generational Chinese families and LES hipsters alike.  After more than 30 years’ of use, the front entrance needed a re-fresh.  We combined a modern design sensibility with traditional materials and colors to create a bold, graphic treatment that reflects the festive spirit of the authentic Cantonese cuisine served within.  A weathered brick base gives durability to this extremely high-traffic area, while the glossy red brick above announces one of New York’s top meeting places for Dim Sum.

Location: 20 Elizabeth Street, Chinatown, Manhattan, NY
Size: 20,000 Square Feet