Thursday 15th of May a flashmob manifestation took place on the Grote Markt in Haarlem. The manifestation was organised to promote the nicest shops in Haarlem. Within an hour a floating structure appeared, which was positioned in the centre of the market square. The circle of balloons created an inner space where the launch of the HipShops took place. The sculpture is designed by CSI Haarlem, Rick Thani, Werner Kamp together with Carmela Bogman and is initiated by Weidesign.