SK telecom TUM

Spatial Immersive Display

The space composition of T.um is composed of an LED display floor, mirrored ceilings, and an interface between the floor and ceiling. All guests can share through collective intelligence, including different degrees of communication and actions in the exhibition environment according to what is displayed in the mirrored ceiling.

Mass Design

The goal of T.um is to create new form of ubiquitous communication and experiences for future solutions neede in a new age. This exhibition space is expressed through experience for a variety of future life services in the network world by utilizing the concepts of ‘water’. The Play Basic Zone represents ice, Play Now Zone represents water, and Play Dream Zone represents water in the form of gas. They show attributes of water to its greatest degree of freedom while expressing characteristics of space and media innovation.