Lancome commissioned Tobin | Parnes to transform an existing low-ceilinged, dark, and secluded retail space at NYC's Bloomingdale's into an open, high-ceilinged, modern Make-Up Colour Studio with ample natural and artificial light as well as a direct connection to Bloomingdale’s Main Floor and 59th Street. TPD implemented Lancome’s vision of designing a “boutique within a store” prototype, giving Lancome a strongly defined brand within the larger framework of a NYC department store.