One of STUDIO V’s most high profile projects is the complete re-design and renovation of the interior and exterior of Macy’s original building and store in Herald Square, conceived by Studio V in partnership with Macy’s.  The building has never been completely renovated since its original completion in 1902.  Our work encompasses every area of the project:  the building master plan, re-programming every floor, the detailed design of the most important interior spaces including the entire new ground floor and mezzanine, entrances, and restaurants, and helping guide the design for the restoration of the exterior. In terms of designing a series of different interiors, historic restoration, and space planning, this project is one of the most complex projects in New York City.

While a large team is involved, Studio V is playing the lead role in overall design, master planning, and coordination.  The project is currently under construction and will open in numerous phases until 2015.

Studio V's design combines a completely new and contemporary plan for huge sections of the iconic building interior, along with the detailed restoration of the exterior.  We are conceiving a contemporary interpretation of the original grand retail “hall” on the ground floor with a new mezzanine, reconfiguring all the interior spaces, restoring and re-opening windows to the exterior, creating new entrances, restoring exterior facades, coordinating historic restoration tax credits, and coordinating re-zoning efforts to obtain new floor area.