The design is connected by a single concept: that passengers feel invited and find products they want and need quickly. STUDIO V Architecture completed a comprehensive design plan for the iS Beauty shop at JFK Terminal 1 that not only speaks to this concept, but also sets standards for design excellence in airport accommodations. This plan was achieved by integrating contemporary architectural elements with high-end finishes.

Sleek curving forms on the ceilings and floors that reference the TWA Flight Center encourage fluid movement through the space, while large, digital walls displays will lure customers to browse and purchase from worldclass retail brands. In passageways, curvilinear, free standing gondolas and cash wraps feature mobile tabletbased POS units that seamlessly incorporate technology into the modern shopping experience. Shop spaces are open so that individual brands are able to maintain their identity by changing flooring and additional displays. Throughout the terminal, innovative lighting design and daylighting gives the space an endless, airy feel. Overall, the design scheme for the iS Beauty shop seriously enhances the modern.