“A ‘no rush’, serene and uninterrupted approach to the design of ‘carpet art’ in retail”

The new Hands showroom occupies a segment of the main MG road which enjoys an unrestricted visibility from cars, allowing it to exhibit and promote its exquisite carpet collection.

The primary design intent centers on the art of carpet weaving, taken to its display as a ‘piece of art’. The patron’s certitude of his products which are a feat of design and workmanship demanded a space that would showcase them in their true spirit, as art pieces.

On arrival, the double height space houses a gigantic display for the ‘showstopper’ carpet imparting a striking impression. The cut-outs grant glimpses of the showcases on the other levels and contribute to the spatial unity of the showroom. The carpet displays were designed with variation to break the monotony for its beholders.

A few key decisions ensured that the design approach didn’t compromise on energy savings wherever possible. The glass façade and the cut-outs, actively cut down the need for artificial lighting during the day. The LED fixtures and intelligent lighting design further adds to the savings. The majority of furniture and fit-outs in the new showroom are fabricated using materials from the previous showroom with the aim to re-use and recycle.

Primarily, a minimal material palette was emphasized on to exhibit a simple, yet effective detailing that renders a sense of neatness and expanse. Additionally, the first-floor plate, assigned to the exclusive section of carpets is furnished with a more opulent material scheme over layered on the base palette.

This simplistic approach further accentuates the character of the space by concentrating the design to its essential elements, thus highlighting the displayed carpets.