The project aimed to rescue General Escobedo ́s deserted downtown district. Throughout an extensive and detailed research, four acting axis where defined:

1. Recover public space: Restoring the existing municipal

   parks and creating a linear park along the deteriorated

   Pesqueria river and the abandoned railroad tracks.

2. Increase land value: Increasing urban density in the

   downtown district by suggesting the development of

   apartment buildings and mix use complexes.

3. Incorporate new urban facilities: By adding a cultural and social development center that aims to increase

   education and life quality for the citizens of General

   Escobedo.

4. Encourage economical development in the area:

   The addition of a technical university that will provide qualified man power for the existing and future industrial plants.

This is Acting Axis #1.