New York, NY
The Tough Club, a social club with a 130-year history, once occupied this Meatpacking District site. With so many layers to its rich and colorful history, the challenge in bringing it back to life was to create something new while still giving a strong, respectful nod to the past.
Status: Unbuilt
Location: New York, NY, US
Firm Role: Branding, beverage program, uniform design