Ghislaine Viñas Interior Design, New York, NY, US, Intern
Created and presented to client space planning and schematic designs for retail space addition to Downtown Dance Factory in Tribeca; created construction documents which were presented to the building board and architect.
Assisted in development of custom design work, including pillows, bed frames and entertainment systems, through concepting, 3D renderings and construction documents.
Maintained punch list, conducted field measurements and researched furniture for residential project of 6,600 sq ft; design won residential project of the year in 2012 by Interior Design Magazine.
Designed and developed client presentation documents showcasing furniture selection, custom furnishing and 3D renderings.
MEDIAEDGE CIA, New York, NY, US, Senior Communication Analyst
Researched consumer and behavioral trends to drive communication strategy and media tactics for AT&T. Provided quarterly competitive analysis of telecom industry to identify trends.
Deutsch Inc., New York, NY, US, Media Planner
Developed the marketing strategy and implemented USAA’s first multi-media campaign.
Created an award winning National TV media plan for DIRECTV; new focus on cable and sports programming led to quarterly subscriber growth (+460K) in Q1’09.
Collaborated with creative team to develop “Go Wild”, an integrated marketing campaign to increase awareness for the Bronx Zoo; the campaign received the attention of the NYT and community blogs with raving reviews.
Virginia Commonwealth University, Masters, Interior Environments
Interior Design program with a focus on interior architecture. Program focuses on establishing a concept to inform design decisions; encourage to use a range of tools in the exploration process including models, sketches, patterns and watercolors. Design solutions were communicated through orthographics, hand-rendered perspectives and digital renderings.
Bentley College, Bachelors, Finance and Economics