Being part of Mina Rashid’s Masterplan, the Headquarters will be located in a key area facing old Dubai on one side and future Dubai on the other. For this reason, our goal was to create a site specific design, which would be clear, significant and unique.
The circular plan of the tower, creates a sustainable and effectively working business space with an impressive panoramic views of Dubai skyline from every storey and in every direction. 
Besides the panoramic view benefits, the radial curved shape of the tower has other advantages. The round cantilevered slabs work as sustainable shading of inner spaces from direct sunlight. Furthermore, the main arrangement of the offices is along the façade, while the service spaces are displaced around the tower’s core.