For their renovation of 605 3rd Avenue in New York, Fisher Brothers wanted a digital media sculpture to set the lobby of their building apart. The architects on the project, Rockwell Group, had seen Patterned by Nature and reached out to Patten Studio and Hypersonic to pursue a similar visual approach for this building.

During the day, the shadows cast by the liquid crystal tiles inside the lobby create animations by filtering incoming sunlight. At night, the animations are visible from the street as the sculpture’s liquid crystal elements interact with the interior lobby lighting, creating a continuously evolving display for passersby.

Since completing the renovation, large tenants from a diverse set of industries have signed long-term leases. Ken Fisher of Fisher Brothers commented that “our leasing successes are a testament to the enduring strength of Midtown and a validation of our efforts to modernize the property through the lobby renovation.”