A multidisciplinary team including not only 
architects and designers but also user and 
trend researchers, data analysts, anthropologists, cultural advisors, consultants, clinicians, operational and technology experts conducted an extensive qualitative and quantitative research to identify opportunity areas and critical points through patient journey. Extensive on-site research with fifty in-depth user interviews conducted, combined with deep data analysis of the healthcare delivery model provided a basis for the development of future experience scenarios.