Let architecture be an optimistic manifestation of production!

The 116-housing unit complex stands on the Fashion District, which stretches along 5th avenue from 23rd to 29th Street. Once a hub for Jewish garment manufacturers, the district saw investment from Korean garment business owners, who endured vacant and boarded-up warehouse facades that came with the decline of the 1980’s. Their entrepreneurship helped to revitalize the district into today’s vibrant small-business strip.

The materiality, colors and textures celebrate the industrial, entrepreneurial nature of the site with rake-textured, denim-colored stucco, copper cladding, rivets and weaving steel wire that are reminiscent of denim and of fabric and loom machines.

The building presents the image of an entity threading itself, in an optimistic manifestation of production.