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Benjamin Gray

Benjamin Gray

Brooklyn, NY, US

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NIKE Shoe Shine 2012

Shoe Shine, an event hosted by NIKE during the 2012 SIA Festival, showcased 14 pairs of artist-modified NIKE Zoom Force One snowboarding boots, each embodying a unique futuristic theme.
The exhibit sought to form a visual as well as spatial relationship with the pieces while enhancing the artwork. The exhibit accomplished this by forming three unique areas designed to inform, embrace and romance the viewer. A projected animation provided event title and sponsor information, laser diodes in series formed a permeable tunnel encapsulating a 36ft long custom light table and pendant lights created intimate lighting for the artist’s work to be observed.

 
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Status: Built
Location: Denver, CO, US
My Role: designer, fabricator, projection artist
Additional Credits: Created while partner at RSVR visual research LLC for NIKE SIA\\ Snow Show.

 

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