I am Yu Chang (Brian) Tseng, a recent graduate of the University of Pennsylvania Graduate School of Design where I received degree in Masters of Architecture and Certificate of Ecology Architecture. As an architectural designer and former broadcast media producer, I have experiences in working in different cultures and contexts across the United States, Canada and East Asia. As a dual citizen of Taiwan and Canada, I am comfortable to communicate my ideas in English, Mandarin and Japanese.
I have done variety of explorations in my three years of architecture training in Penn Design. Design projects involved research of mega structure plug-in system, research of megacity planning with AMO/OMA and research of ecology architecture. During my study in Penn Design, I incorporated my second background as former TV producer and created Motion Graphic video to introduce thoughtful building space from my design.
My passion to approach Architecture came from my experience while I was producing a singing competition show similar to American Idol in Taiwan. I realized “space” can be so flexible according to programs’ purposes. Stage design taught me building can create much impact than a simple shelter. I fascinated by the influence of architecture beyond building form and structure, thus I continue my study in University of Pennsylvania by learning architecture from experienced architects and firms such as Weiss & Manfredi, OMA/AMO, Gensler and etc…I am particular inspired by my studio directors Marion Weiss and Dr.William Braham, their system design thinking introduced architecture as a medium to solve social and environmental problems. Throughout the studios, I was able to use architecture theory such as plug-in system or sustainable architecture to generate design to target site and environmental problems.
I am confident that my experience in working across many countries and fields can deliver creative viewpoints for the future architecture.
British Columbia Creative Center, Vancouver, BC, CA, Project Manager
Design instructor for digital media and design education.
Design director for local graphic design and TV channel advertisement cases.
金星娛樂 (Jin-Star Entertainment), Taipei, TW, Assistant Producer
Associated with 超級星光大道 (One Million Star singing Idol show) in planning, casting, broadcast production, film editing and post-production work.
CRAFT TV, New York, NY, US, Freelance Designer : Motion Graphic Desginer
Assist motion graphic production for CRAFT TV project for Port Authority.
VIACOM, MTV Networks, New York, NY, US, Motion Graphic Intern
Assist motion graphic work for Nick News “Tales from the Trail”.
Assist motion graphic work for “AVATAR Legend of the Arena Online”.
Assist post production effects for Nickelodeon animations.
University of Pennsylvania, Philadelphia, PA, US, MArch, Architecture
Focus on Architecture Design + Environment System Research and Sustainable Architecture.
• Studio 702 - Marion Weiss + Michael Manfredi / Weiss&Manfredi
• Studio 701 - Laura Baird + Reinier de Graaf / OMA
• Studio 602 - Ferda Kolatan / su11 Architecture
• Studio 601 - Jonas Coersmeier / Büro NY
• Studio 502 - Keith VanDerSys / PEG
• Studio 501 - Ben Krone / Gradient Architecture
Columbia University, New York, NY, US, Architecture
Continuing Education in the Graduate School of Architecture, Planning and Preservation.
• Studio Critic - Mike Jacob
The New School, New York, NY, US, Bachelors, Commnication Design and Technology
Focus on Broadcast Media Design and Motion Graphic Animation.
• Studio 8 - Tamar Samir (Nava NYC+MTV) + David Carroll
• Studio 6 - Andrea Dezso
• Studio 5 - Sven Travis
• Studio 4 - Junko Sassa (MTV)
• Studio 3 - David Carroll
• Studio 2 - Tina Aufiero
• Studio 1 - Colleen Macklin
Certificate of Ecology Architecture, Other
The Department of Architecture offers a certificate program in Ecological Architecture that provides an opportunity for students enrolled in the Masters of Architecture or other degree programs to gain expertise in ecological design. The Certificate program also offers practicing professionals the opportunity to pursue specialized training.
PRESSING MATTERS Vol. 2 Publication, Other
Selected project for University of Pennsylvania Publication
Tower Linkage - 601 Jonas Coersmeier architectural design studio.
Museum of Geology - 602 Ferda Kolatan architectural design studio.
E. Lewis Dales Traveling Fellowship (2nd Prize), 2nd Place
E. Lewis Dales Traveling Fellowships established under his will in 1963 for travel abroad during the summer prior to the student's final year as a candidate for the first professional degree in architecture. A competition for these awards is conducted by the Department of Architecture in January.