A new concept was developed to refresh the McGuire spaces within the Baker and McGuire showrooms.

Vertical solid maple slats form the perimeter walls of the space for McGuire showroom, the approach is dynamic and reflects the brandsʼ inventive use of natural materials. The maple slats provides a neutral palette that compliments the brandʼs range of handcrafted Californian based products. The timber slats also form translucent screens between areas thus reinforcing the Californian ideal of, “indoor outdoor living”.

The concept is currently being implemented in New York, San Francisco and Dubai.