What is IMAGIC WEAVE®

The transparent media façade IMAGIC WEAVE® uses an infinite number of individually programmable colors to create anything from simple graphical images to live video content coverage of sporting and cultural events.  The outdoor/indoor system (IP67) offers various options to meet the challenging requirements of architects and owners, allowing individual large-scale landscape media design.  The transparent media façade system is available in two different LED technologies:  THT and SMT, making the system adaptable to project specific requirements such as color mixing, angle of radiation and brightness.  By attaching slim LED-profiles to the reverse side of the wire mesh, the uniform and clean look of the façade is maintained at all times. 

The Júlia Perfume Group Project

The headquarters for Júlia Perfume Group is brought to life with a transparent media façade system IMAGIC WEAVE® HO. The multidimensional media façade, made of HAVER Architectural Mesh and THT-LED profiles consists of 18 different resolution areas and a high resolution LED-Screen.

The goal to modernize Júlia Perfume Group was to convey the exclusive images to the building´s exterior. The façade of the Flagship store was developed as an advertising medium to strengthen the customer communication. To reach this target, the architects decided to use the Transparent Media Façade IMAGIC WEAVE®. “Due to the flexible system, the media façade is harmoniously integrated into the existing façade without affecting the view of the building negatively” describes Ciro Orobitg Pérez (OROBITG - Arquitectura & Urbanisme) this transparency is just one benefit of the media façade system.

Special requirements: Lighting Challenge

To optimally adapt the media façade system to the different lighting conditions by day and night, light sensors were installed in several areas of the façade. The brightness of the LED profiles can now be adjusted automatically to the changing lighting conditions, so that a uniform appearance of the video content can be ensured at all times. "The result is spectacular," commented Josep Alboquers (CEO, Julia) satisfied after the commissioning of the media façade.

Operation of IMAGIC WEAVE® Media Façade

The control technology of the IMAGIC WEAVE® Media Façade is located inside the building. Even though this technology is quite complex, the operation of the media façade is very easy and can be done from the control room or wirelessly via smartphone and tablet PC. In addition to the operation, the remote maintenance of the media façade can be done by computer from anywhere in the world. Even the high-resolution LED screen, which is integrated into the complete media façade system, is operated by using this control technology.

About W.S. Tyler
W.S. Tyler has actively influenced the technology of wire weaving since its beginning. Based on expertise and more than 140 years of successful company history, today we are able to offer customers the benefit of their unrivalled experience, technology and know-how about wire mesh – and beyond. For more information, call 1-800-321-6188, visit www.tylerdesignmesh.com