Initially engaged to design the exterior signage, garden and entry gates for Hoboken's Zoning Board hearing, Warren Red has now provided a full branding package for the new Pilsener Haus & Biergarten. Seeking a neighborhood for their next venture, the client recognized a gap in the Hoboken market for convivial outdoor dining and an authentic bier hall experience. A research-based design approach combined style elements from US and European brewery vernaculars with the character of the old warehouse building that the bier hall occupies.