Nivea shop and skin care center represents more than just a cosmetics shop, but a meeting and conversation point between experts and customers. This is the place where people, beside getting high quality cosmetics, can educate on understand the biological processes of the skin, experience and be the active participants in creating warm, cosy atmosphere.
Idea that space reflects rhythm of everyday urban life is visible from the street. Big frame less windows is deleting boundaries between public space and interior.
New shopping experience inside atypical environment that removes barriers in relation with customers offers refreshment, new product sampling and information skin care. Special segment of the space is lower floor offering mini resort from everyday stress and free skin examination and care advices about your type.
Starting from the fact that Nivea comes from latin word nivus which means “snow white”, interior design breathes with purity and simplicity. Warmth and natural components are provided by wooden floor and other design elements made out of this gentle material.
Mix of modern architectural expression, technology, traditional materials and living plants reflects brand’s attitude that greatest reach in modern product design is achieved by combining nature, knowledge, science and experience.
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Status: Built
Location: Belgrade, Serbia
My Role: Architect
Additional Credits: PRINCIPAL ARCHITECT Maja Lalić
ARCHITECT Aleksandar Spasojević, Ivana Ibraimov
TASK To create rejuvenated brand image store with incorporated Nivea skin care center; to introduce natural elements in the interior; to enable better visibility of the store from the street
PROJECT SCOPE Overall design concept; Interior design; Merchandising, Personnel’s outfit; Construction supervision
LOCATION Knez Mihailova 4, Belgrade
AREA 75m2