Location: Tianjin, China

Year: 2016

Category: Jewelry Store

Design Concept:

VEOTEO is a simple luxury jewelry brand which was created under the French cultural background, and has the romantic and free artistic characteristics.

This is a SI project which was inspired by the brand’s background and the customer's request for its image upgrade. We extracted the element of "arch" from the Notre Dame de Paris, redesigned this element through modern methods and materials, which was not only a respect for ancient wisdom but also a continuation of it.

Arches perform in various forms by shape, texture or lighting, diversified colors contrast with independent arch elements, emphasizing memory while creating harmonious and rich changes. Meanwhile, such rich sensory stimulation brings rhythm and rhyme.

The arches give memory to the space, and the colors make the space distinctive, which accord with the brand’s advocation of "follow your heart " and its independent aesthetic persistence.