Location: Shandong, China

Scale: 130m2

Category: Diamond Store

Design Concept:

Inspiration of this project came from the edges and corners of diamonds, we intended to convey a more innovative brand attitude to its customers, at same time to provide a comfortable atmosphere for diamond lovers, hoping that visitors would feel happy and be willing to stay here for a long time.

This space accommodates functions of display, sell, customization and leisure activities. When dividing the space, display areas were made to build an interactive relationship, such as large display windows, landscape columns and stands. Sharpness of the metal, mildness of the wood and the softness of the leather correspond to each other. In the custom area, fiber and gray mirror ceiling were intentionally used to attract enthusiasts, enabling them to experience the wonderful feeling of “diamond starry sky”, The design not only focused on the atmosphere, but also conveyed the brand’s pursuit of higher quality through details and expressed its culture that constantly strive to create innovative culture, challenge themselves, break the rules and embrace changes.