Contrary to the general pop-up store design approaches, a mysterious inner world has been created with sculptural masses, in harmony with TAGG's niche stance.

The cubical geometry at the entrance with its changing room function also affects the preservation of symmetry in the areas included in this semi-open setup. The symmetrical setup is completed with the triple armchair, which can be considered as another “statement” furniture.

The poufs, hangers and a large mirror were used throughout the project as a continuation of the similar design elements.

While simplicity expresses itself visually, functionality makes itself felt within TAGG's brand vision, as simplicity and functionality being REDA's typological architectural and interior design style.