I am an accomplished licensed Architect and result focused senior manager with over 25 years of experience in setting up and managing execution of Architectural / Interior Fit out works and supply of furniture companies from scratch specialized in Design & Build projects for the Private, Public, Medical, Hospitality and Educational Sectors in diverse roles across the organizational hierarchy.
I have expertise in furniture products lifecycle management, which involves various phases starting with market research, customer requirements assessment, product restructuring followed by product deployment and post-implementation support with major focus on attaining complete client’s satisfaction.
I am a Bachelor of Architecture degree holder from the American University of Beirut. I am also a Swedish national who can work anywhere in the Gulf states,Europe or the US. I am currently working as the CEO of Insignia based in Jeddah and Riyadh in KSA from Jan 2014.I successfully set up Insignia in Jeddah and Riyadh during 2014 to generate a turnover of SR 10 million during the same year then raised it to SR 30 million during 2015. Before that I worked as a Managing Partner and General Manager with Kinnarps of Sweden (KPS) based in Jeddah, Riyadh and Khobar in KSA from Feb 1999 to Oct 2013. During my tenure at KPS, I executed major projects like the new premises of Microsoft (Riyadh and Jeddah), Savola headquarters (Jeddah), Gulf International Bank (Riyadh), Procter and Gamble headquarters (Jeddah), Pepsico headquarters (Jeddah), Pfizer headquarters (Jeddah), Microsoft (Jeddah and Riyadh), etc. In KPS (Dubai), where I worked as a Design Architect and Fit-out works Departments Manager from Mar 1996 to Oct 1999, my main assignments were to design new interior environments, project manage the execution of these environments then supervise ordering / installation of high-quality furniture in it. I started my career as a Design Architect working in various firms such as:Malar Arkitekter and FFNS Arkitekter - Sweden as well as WS Atkins – Dubai.
Insignia, Jeddah, CEO
Highlights
Successfully set up the organization in Jeddah and Riyadh during 2014. Generated turnover of SR 10 Million during 2014 then raised it to SR 30 Million during 2015.
Job Profile
Involved in setting up the company from scratch and recruiting resources for managing operations across Jeddah and Riyadh in compliance to various statutory regulations.
Spearheaded team efforts in sourcing and finalizing dealership agreements with furniture and building material manufacturers as well as real estate companies.
Develop rapport with existing clients and prospects for identifying and developing business opportunities.
Optimize resource utilization and streamline processes for enhancing operational efficiency and departmental profitability. Highlight critical issues to the Chairman for implementing effective remedial measures.
Follow up with various support teams in ensuring compliance to project delivery schedules and other SLA (Service Level Agreement) parameters across assigned project phases
Manage day-to-day administrative aspects of the organization in compliance to organizational policies aimed at enhancing client satisfaction by rendering superior quality service.
Evaluate and present various status reports at senior management reviews for realigning business strategies to changing market dynamics and other related factors.
KPS, Jeddah, Managing Partner
Highlights
Set up the organization in the Kingdom of Saudi Arabia and subsequently become Managing Partner (owning 20% share) for consistently accomplishing business and operational targets.
Job Profile
Spearheaded team efforts in setting up the organization in Saudi Arabia encompassing Jeddah, Riyadh and Khobar to deal with fit out and supply of furniture projects.
Developed rapport with local real estate agencies, prominent businessmen, professional local and Multi - National companies for effectively closing identified business deals.
Enhanced profitability of company through ensuring strategic and tactical management decisions and new business development results.
Assessed business dynamics, realigned policies, and pricing to combat local competition. Generated brand awareness to deliver a process-led sustainable growth in sales volume.
Collaborated with various support teams in ensuring compliance to project delivery schedules and other SLA parameters across assigned project phases.
Defined/ implemented strategies for retention/ enhancement of existing market share across the KSA market segment.
Developed/ implemented policies, systems and procedures for the organization aligned to various federal laws and regulations.
Collaborated with the senior leadership team in rendering effective administrative support to ensure smooth functioning of day-to-day business operations.
Facilitated reporting to the partners dealing with finances, growth issues, management issues, and the implementation of business strategies.
