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pruthiphon buakaew Co., Ltd.

pruthiphon buakaew Co., Ltd.

Bangkok, TH

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British Rain
British Rain
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Rainy Shop

A british multi-brand store in Bangkok appoints a design firm, pruthiphon buakaew, to transform the brand into a less than 10 sq.m. concept store. They have a strong impression of British weather that influences local leather artisans for generations. By making a tall-thin fish tank, pieces of tempered glass stand up by a custom detail that contains a pencil thick water at the bottom. It allows distilled water inhabit inside and humidify internally. Through time, a calm condensation appears constantly in flux rate, ensuring visitors could captivate a character of brand origin's atmosphere. By creating transparent condensing wall, millions of dust-size droplet give observer a glimpse of what is hid behind it. The blurred-boundary excludes the shop from crowding surround and allow visitors focusing on product without distraction and exclusive experience. 

 
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Status: Built
Location: Bangkok, TH
Firm Role: Architectural Interior Design, Brand Identity Design
Additional Credits: Project Design Team: Pruthiphon Buakaew, Kanyaphat Wongpakdee
Glass Wall Fitting: Chat Tip Metal Co., LTd.

 
Water Evaporation
Water Evaporation
Droplet Formation
Droplet Formation
Cloud
Cloud
Inside Falling Droplets
Inside Falling Droplets
Materiality
Materiality
Liberal Sunshine Atmosphere
Liberal Sunshine Atmosphere
The British Satchel Shop
The British Satchel Shop