Bangkok, TH
A british multi-brand store in Bangkok appoints a design firm, pruthiphon buakaew, to transform the brand into a less than 10 sq.m. concept store. They have a strong impression of British weather that influences local leather artisans for generations. By making a tall-thin fish tank, pieces of tempered glass stand up by a custom detail that contains a pencil thick water at the bottom. It allows distilled water inhabit inside and humidify internally. Through time, a calm condensation appears constantly in flux rate, ensuring visitors could captivate a character of brand origin's atmosphere. By creating transparent condensing wall, millions of dust-size droplet give observer a glimpse of what is hid behind it. The blurred-boundary excludes the shop from crowding surround and allow visitors focusing on product without distraction and exclusive experience.
Status: Built
Location: Bangkok, TH
Firm Role: Architectural Interior Design, Brand Identity Design
Additional Credits: Project Design Team: Pruthiphon Buakaew, Kanyaphat Wongpakdee
Glass Wall Fitting: Chat Tip Metal Co., LTd.