The Naica specialty store (1,500 sq. ft.) is designated for the sale of crystal housewares, as well as high-end dinnerware. The concept for the space was inspired by the origin of the crystal in its natural state. The store is designed to resemble a crystal cave by creating various shopping moments in which the customer is taken on an adventure through the store through multiple levels of sale, dramatic lighting and use of high contrast materials, and dynamic shapes that represent crystals in their natural environment.