New York, NY, US


Fashion Retail Design

Simple white stripes and rich colors carry the overall aesthetic of MIUNIKU, a luxury fashion brand, whose design is balanced between clean lines and graphic details, mixing minimal and maximal elements. Inspired from the stripes of the fashion work, 3 inch finished wood structural system becomes 3 dimensional stripes, standing from floor to ceiling. By arranging the strips together different ways, space appears intriguing, leading people to circulate in the space along with the products, which are also displayed on the same “system”. Space is designed with dark surroundings so that the white structure creates a high contrast to draw more attention. The only color in the space is the back-lit acrylic linear floor which is a shiny runway echoing vibrant colors of MIUNIKU products. The design philosophy is to be in sync with the brand one — minimal space with maximum color.

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Status: Unbuilt
Location: Soho