Goals:
   To maintain and strengthen unity
   between departments.
   To express the momentum of
   innovation and how each team is
   a contributor.
   To provide an environment that
   encourages collaboration.
   To impart to clients the dynamic
   energy of Planar, its products,
   and its focus.

The ellipse was established as an expression of these goals. Unlike the circle which represents a continuous even motion, the ellipse represents momentum. Giant Ellipses are developed in plan, so large that they can’t be recognized, but the edge is continuous throughout the building, thereby running through each department. Smaller recognizable ellipses define the lobby and the boardroom.