CONCEPT STATEMENT_IDSA
   The Industrial Designers Society of America (IDSA) is the world`s oldest, largest for product design. IDSA organized the renowned International Design Excellence Award (IDEA) competition annually, and hosts the international design conference, five regional conferences .In addition, The organization has published design magazines quarterly, and an weekly  e-newsletter highlighting the lasts headline in the design world. IDSA`s charitable arm, The Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education.
   IDSA has purchased two adjacent buildings in the Chelsea area of Manhattan. The buildings will be connected and will serve as a public space on the first floor. The second floor and third floors will be dedicated member`s facilities and offices. As like industrial designers have worked toward better future design, the building will feature a futuristic concept. Exhibition areas and a lecture room will be place in the first floor because organization has official exhibition for the annual competition and lecture series.